The Relationship Between Brand-Specific Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth

Alcoholism: Clinical and Experimental Research

Volumn 38, Issue 8, 2014, Pages 2234-2242

  Ross, Craig S ^a   Maple, Emily ^b   Siegel, Michael ^b   Dejong, William ^b   Naimi, Timothy S ^b   Ostroff, Joshua ^a   Padon, Alisa A ^c   Borzekowski, Dina L G ^d   Jernigan, David H ^c  

^a Virtual Media Resources   (United States)

^b BOSTON UNIVERSITY SCHOOL OF PUBLIC HEALTH   (United States)

^c JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

^d UNIVERSITY OF MARYLAND   (United States)

Author keywords

Advertising; Alcohol; Brand; Underage Drinking; Youth

Indexed keywords

ALCOHOL;

ADOLESCENT; ADULT; ADVERTIZING; ALCOHOL CONSUMPTION; ALCOHOLIC BEVERAGE; ARTICLE; CROSS-SECTIONAL STUDY; DRINKING; EXPOSURE; FEMALE; HUMAN; JUVENILE; MALE; NORMAL HUMAN; OUTCOME VARIABLE; PRIORITY JOURNAL; TELEVISION; ADVERTISING; AGE; CONSUMER ATTITUDE; DRINKING BEHAVIOR; EPIDEMIOLOGY; INFORMATION PROCESSING; INTERNET; MARKETING; PREVALENCE; STATISTICS AND NUMERICAL DATA; UNITED STATES; YOUNG ADULT;

ADOLESCENT; ADVERTISING AS TOPIC; AGE FACTORS; ALCOHOL DRINKING; ALCOHOLIC BEVERAGES; CONSUMER BEHAVIOR; CROSS-SECTIONAL STUDIES; DATA COLLECTION; FEMALE; HUMANS; INTERNET; MALE; MARKETING; PREVALENCE; TELEVISION; UNITED STATES; YOUNG ADULT;

EID: 84906329911     PISSN: 01456008     EISSN: 15300277     Source Type: Journal    
DOI: 10.1111/acer.12488     Document Type: Article

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