The influence of network branding on audience affinity for network television

Journal of Advertising Research

Volumn 42, Issue 3, 2002, Pages 19-32

  Lin, Carolyn A ^a   Atkin, David J ^a   Abelman, Robert ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751563504     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-42-3-19-32     Document Type: Review

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