Brand building

The Marketing Book: Sixth Edition

Volumn , Issue , 2007, Pages 306-326

  de Chernatony, Leslie ^a,b,c  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b THAMMASAT UNIVERSITY   (Thailand)

^c UNIVERSITY OF LUGANO   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84906149171     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080942544     Document Type: Chapter

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