Identity: An Exploration into Purpose and Principles at Shell

Corporate Reputation Review

Volumn 3, Issue 1, 2000, Pages 75-77

  Oechsle, S ^a   Henderson, T ^b  

^a Shell Oil and Gas   (United States)

^b Shell International Ltd   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84906181722     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540101     Document Type: Article

References (0)