The Localization Choice of Multinational Firms' R&D Centers: A Survey in the Piedmont Area

Journal of Promotion Management

Volumn 20, Issue 4, 2014, Pages 481-499

  Bresciani, Stefano ^a   Ferraris, Alberto ^a  

^a UNIVERSITY OF TURIN   (Italy)

Author keywords

localization choice; multinational; R D Centers

Indexed keywords

EID: 84905705062     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2014.930286     Document Type: Article

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