Contribution of public relations to organizational strategy formulation

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation

Volumn , Issue , 2006, Pages 137-172

  Steyn, Benita ^a  

^a CAPE PENINSULA UNIVERSITY OF TECHNOLOGY   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905294697     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613967     Document Type: Chapter

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