Communications strategy? Strategy communication? Integrating different perspectives

Journal of Marketing Communications

Volumn 4, Issue 3, 1998, Pages 131-140

  Moss, Danny ^a   Warnaby, Gary ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Communication; Marketing Communications; Strategic Decision making Process; Strategy

Indexed keywords

EID: 3042920193     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272698345807     Document Type: Article

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24. BIOGRAPHIES
25. Danny Moss is a senior fellow in public relations in the Department of Retailing and
26. Marketing at the Manchester Metropolitan University, where he is the course leader of the
27. full time MA in public relations and also co-director of the Centre for Corporate and Public
28. Affairs. He is a co-organizer of the annual International Public Relations Symposium and is
29. author of many books and articles on the subject of public relations and its role in
30. management. Gary Warnaby is a senior lecturer in the Department of Retailing and Marketing at the
31. Manchester Metropolitan University where he teaches and researches in the area of retail
32. strategy, public relations strategy and the marketing of place.