From strategy to corporate communication strategy: A conceptualisation

Journal of Communication Management

Volumn 8, Issue 2, 2004, Pages 168-183

  Steyn, Benita ^a  

^a Faculty of Management   (South Africa)

Author keywords

Corporate communication; Corporate communication strategy; Public relations; Public relations strategy; Public relations theory; Strategic corporate communication; Strategic management; Strategy

Indexed keywords

EID: 84993054101     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540410807637     Document Type: Article

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