Young consumers: The influence of celebrity on clothing choices

International Retail Marketing: A Case Study Approach

Volumn , Issue , 2004, Pages 123-139

  Bannister, Emma ^a   Nejad, Heva ^b  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

^b Makro UK Ltd   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904784230     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080473123     Document Type: Chapter

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