Transmedia teens: Affect, immaterial labor, and user-generated content

Convergence

Volumn 17, Issue 1, 2011, Pages 49-68

  Martens, Marianne ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

affect; branding; convergence; labor; marketing; social media; transmedia; user generated content

Indexed keywords

EID: 79953892315     PISSN: 13548565     EISSN: 17487382     Source Type: Journal    
DOI: 10.1177/1354856510383363     Document Type: Review

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