Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 23, Issue 3, 2013, Pages 245-262

  Lee, Hyun Ju ^a   Park, Seong Yeon ^a  

^a Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

Author keywords

consumer psychology and sociocultural factors of green consumption; green consumer; green consumption; green product

Indexed keywords

EID: 84904101816     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2013.788366     Document Type: Article

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