Not all disasters are equal in the public's eye: The negativity effect on warmth in brand perception

Social Cognition

Volumn 32, Issue 3, 2014, Pages 256-275

  Kervyn, Nicolas ^a,e   Chan, Emily ^b   Malone, Chris ^c   Korpusik, Adam ^b   Ybarra, Oscar ^d  

^a UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

^b University of Colorado College of Nursing   (United States)

^c Fidelum Partners   (United States)

^d UNIVERSITY OF MICHIGAN   (United States)

^e UNIVERSITÉ LIBRE DE BRUXELLES   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84903635759     PISSN: 0278016X     EISSN: None     Source Type: Journal    
DOI: 10.1521/soco.2014.32.3.256     Document Type: Review

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