What are cancer centers advertising to the public?: A content analysis

Annals of Internal Medicine

Volumn 160, Issue 12, 2014, Pages 813-820

  Vater, Laura B ^a   Donohue, Julie M ^b   Arnold, Robert ^c   White, Douglas B ^d   Chu, Edward ^d   Schenker, Yael ^e  

^a INDIANA UNIVERSITY SCHOOL OF MEDICINE   (United States)

^b UNIVERSITY OF PITTSBURGH GRADUATE SCHOOL OF PUBLIC HEALTH   (United States)

^c UNIVERSITY OF PITTSBURGH SCHOOL OF MEDICINE   (United States)

^d UNIVERSITY OF PITTSBURGH MEDICAL CENTER   (United States)

^e UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CANCER CENTER; CANCER PATIENT; CANCER SURVIVAL; CANCER THERAPY; CONSUMER; CONTENT ANALYSIS; COST BENEFIT ANALYSIS; EMOTION; FEAR; HEALTH INSURANCE; HOPE; HUMAN; INFORMATION DISSEMINATION; PRIORITY JOURNAL; RISK BENEFIT ANALYSIS;

ADVERTISING AS TOPIC; CANCER CARE FACILITIES; HUMANS; MARKETING OF HEALTH SERVICES; NEOPLASMS; UNITED STATES;

EID: 84902667415     PISSN: 00034819     EISSN: 15393704     Source Type: Journal    
DOI: 10.7326/M14-0500     Document Type: Article

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