Memorable messages about genes and health: Implications for direct-to-consumer marketing of genetic tests and therapies

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 8-32

  Parrott, Roxanne ^a   Volkman, Julie ^a   Ghetian, Christie ^a   Weiner, Judith ^b   Raup Krieger, Janice ^c   Parrott, John ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MIAMI UNIVERSITY   (United States)

^c OHIO STATE UNIVERSITY   (United States)

Author keywords

Direct to consumer; Genetics; Health

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; CLASSIFICATION; FEMALE; FINANCIAL MANAGEMENT; GENETIC PREDISPOSITION; GENETICS; HEALTH EDUCATION; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; POLITICS; RISK FACTOR;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; FEMALE; GENETIC PREDISPOSITION TO DISEASE; GENETIC RESEARCH; HEALTH EDUCATION; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MASS MEDIA; MIDDLE AGED; POLITICS; RISK FACTORS;

EID: 56149089825     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126061     Document Type: Article

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