Introduction to the special issue information technology in retail: Toward omnichannel retailing

International Journal of Electronic Commerce

Volumn 18, Issue 4, 2014, Pages 5-16

  Piotrowicz, Wojciech ^a   Cuthbertson, Richard ^b  

^a WOLFSON COLLEGE   (United Kingdom)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Cross channel; E tail; In store retail; Mobile sales; Multichannel; Online selling; Social networks; Supply chain

Indexed keywords

EID: 84902651437     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180400     Document Type: Review

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