Loyalty: Its many sources and variations

Handbook of Service Marketing Research

Volumn , Issue , 2014, Pages 37-51

  Aksoy, Lerzan ^a   Keiningham, Timothy L ^b   Oliver, Richard L ^c  

^a FORDHAM UNIVERSITY   (United States)

^b Ipsos   (United States)

^c VANDERBILT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84902442503     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9780857938855.00009     Document Type: Chapter

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