Effects of consumer online purchase costs on online and traditional retailers

International Journal of Business and Systems Research

Volumn 3, Issue 3, 2009, Pages 351-371

  Yan, Ruiliang ^a   Wang, John ^b  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

^b MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Consumer online purchase costs; Distribution channels; Game theory; Marketing strategies; Online retailing; Systems

Indexed keywords

EID: 84901046878     PISSN: 1751200X     EISSN: 17512018     Source Type: Journal    
DOI: 10.1504/IJBSR.2009.026188     Document Type: Article

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