Strategic role of public relations in enterprise strategy, governance and sustainability-A normative framework

Public Relations Review

Volumn 40, Issue 2, 2014, Pages 171-183

  Steyn, Benita ^a   Niemann, Lynne ^a  

^a CAPE PENINSULA UNIVERSITY OF TECHNOLOGY   (South Africa)

Author keywords

Enterprise strategy; Governance; Public relations strategist; Social responsibility; Strategic communication management; Sustainability; Triple Bottom Line

Indexed keywords

EID: 84899962325     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2013.09.001     Document Type: Article

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