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Volumn 2, Issue , 2009, Pages 966-973

User modeling in position auctions: Re-considering the GSP and VCG mechanisms

Author keywords

[No Author keywords available]

Indexed keywords

AUTONOMOUS AGENTS; BEHAVIORAL RESEARCH; MATHEMATICAL MODELS; MULTI AGENT SYSTEMS; PROBABILITY;

EID: 84899858444     PISSN: 15488403     EISSN: 15582914     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (14)

References (11)
  • 4
    • 55549107047 scopus 로고    scopus 로고
    • Position auctions with consumer search
    • Working paper, presented at
    • S. Atey and G. Ellison. Position auctions with consumer search. Working paper, presented at the 4th EC Ad Auctions Workshop, 2008.
    • (2008) The 4th EC Ad Auctions Workshop
    • Atey, S.1    Ellison, G.2
  • 5
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords
    • B. Edelman, M. Ostrovsky, and M. Schwarz. Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. American Economic Review, 97(1):242-259, 2007.
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 7
    • 33748698027 scopus 로고    scopus 로고
    • An analysis of alternative slot auction designs for sponsored search
    • New York, NY, USA, ACM
    • S. Lahaie. An analysis of alternative slot auction designs for sponsored search. In EC '06: Proceedings of the 7th ACM conference on Electronic commerce, pages 218-227, New York, NY, USA, 2006. ACM.
    • (2006) EC '06: Proceedings of the 7th ACM Conference on Electronic Commerce , pp. 218-227
    • Lahaie, S.1
  • 10
    • 84899864546 scopus 로고    scopus 로고
    • Trouble clicks
    • TroubleClicks., November 23
    • TroubleClicks. Trouble clicks. The Economist, November 23 2006.
    • (2006) The Economist


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.