Package design: Colour harmony and consumer expectations

International Journal of Design

Volumn 8, Issue 1, 2014, Pages 109-126

  Wei, Shuo Ting ^a   Ou, Li Chen ^b   Luo, M Ronnier ^c   Hutchings, John B ^c  

^a TRANSWORLD UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Colour harmony; Consumer expectations; Contextualised colours; Juice packaging

Indexed keywords

EID: 84899787319     PISSN: 19913761     EISSN: 1994036X     Source Type: Journal    
DOI: None     Document Type: Article

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