Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact

Journal of Macromarketing

Volumn 34, Issue 2, 2014, Pages 119-121

  Viswanathan, Madhu ^a   Shultz II, Clifford J ^b   Sridharan, Srinivas ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

^c MONASH UNIVERSITY   (Australia)

Author keywords

bottom up; low literacy; macromarketing; marketplace literacy; marketplaces; subsistence; sustainability

Indexed keywords

EID: 84899679002     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714522266     Document Type: Article

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