The effects of traffic light labels and involvement on consumer choices for food and financial products

International Journal of Consumer Studies

Volumn 38, Issue 3, 2014, Pages 217-227

  Drescher, Larissa S ^a   Roosen, Jutta ^a   Marette, Stéphan ^b  

^a TUM SCHOOL OF MANAGEMENT   (Germany)

^b INRA ALISS   (France)

Author keywords

Financial products; Food products; Involvement; Product choice; Traffic light labelling; Willingness to pay

Indexed keywords

EID: 84898809618     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12086     Document Type: Article

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