Destination Marketing of Australia: Return on Investment

Journal of Travel Research

Volumn 53, Issue 3, 2014, Pages 281-295

  Dwyer, Larry ^a   Pham, Tien ^b,c   Forsyth, Peter ^d   Spurr, Ray ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c Tourism Research Australia   (Australia)

^d MONASH UNIVERSITY   (Australia)

Author keywords

Australia; destination marketing; inbound tourism; marketing return on investment

Indexed keywords

COST ANALYSIS; EXPENDITURE; INVESTMENT; MARKETING; TOURISM MARKET; TOURIST DESTINATION;

AUSTRALIA;

EID: 84898682224     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287513497836     Document Type: Article

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