Branding water

Water Research

Volumn 57, Issue , 2014, Pages 325-338

  Dolnicar, Sara ^a   Hurlimann, Anna ^b   Grün, Bettina ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

Attitudes towards water; Branding water; Communicating about water; Perceptions of water; Positioning water; Public acceptance

Indexed keywords

WATER FILTRATION;

ATTITUDE TOWARD WATER; BOTTLED WATER; BRANDING WATER; COMMUNICATING ABOUT WATER; DESALINATED WATER; PERCEPTION OF WATER; POSITIONING WATER; PUBLIC ACCEPTANCE; RECYCLED WATER; WATER CONTEXTS;

POTABLE WATER;

DESALINATED WATER; RAIN; RECYCLED WATER; TAP WATER; UNCLASSIFIED DRUG; WATER; DRINKING WATER;

DESALINATION; DRINKING WATER; PARTICIPATORY APPROACH; PERCEPTION; PUBLIC SERVICE; RAINWATER; TEMPORAL ANALYSIS; WATER MANAGEMENT;

ADULT; ARTICLE; BRANDING; CONSUMER; CROSS-SECTIONAL STUDY; DRINKING; DROUGHT; FEMALE; FLOODING; HUMAN; HYDROLOGY; MALE; PACKAGING; PERCEPTION; PRIORITY JOURNAL; PRODUCT DEVELOPMENT; TANK; WATER SUPPLY; AUSTRALIA; COMMERCIAL PHENOMENA; INTERPERSONAL COMMUNICATION; PUBLIC OPINION; RECYCLING; SOCIAL MARKETING;

AUSTRALIA; COMMERCE; COMMUNICATION; DRINKING WATER; HUMANS; PUBLIC OPINION; RECYCLING; SOCIAL MARKETING; WATER SUPPLY;

EID: 84898646822     PISSN: 00431354     EISSN: 18792448     Source Type: Journal    
DOI: 10.1016/j.watres.2014.03.056     Document Type: Article

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