'Pick any' measures contaminate brand image studies

International Journal of Market Research

Volumn 54, Issue 6, 2012, Pages 821-834

  Dolnicar, Sara ^a   Rossiter, John R ^a   Grün, Bettina ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84870583805     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/ijmr-54-6-821-834     Document Type: Article

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