Strategies of mobile value-added services in Korea

Global Mobile Commerce: Strategies, Implementation and Case Studies

Volumn , Issue , 2007, Pages 265-285

  Kim, Jin Ki ^a   Chun, Heasun ^b  

^a Korea Areospace University   (South Korea)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84898334219     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59904-558-0.ch015     Document Type: Chapter

References (57)

1. 3GNewsroom.com. (2006, January 22). World Cup to promote 3G. Retrieved from http://www.3gnewsroom.com/3g_news/jan_06/news_6615.shtml
2. Ahn, S. (2004). Mobile business strategy of SKT. SKTelecom.
3. Atlas Research. (2004). [Statistics] mobile contents market trend in Korea. Mobile Contents & Application (p. 2).
4. Brenner, M. R., Grech, M. L. F., Torabi, M., & Unmehopa, M. R. (2005). The open mobile alliance and trends in supporting the mobile services industry. Bell Labs Technical Journal, 10(1), 59-75.
5. Carlton, D. W., & Perloff, J. M. (2000). Modern industrial organization (3rd ed.). Reading, MA: Addison-Wesley.
6. Consumer Protection Board (CPB). (2004). Summary: A survey of teenagers' mobile phone and wireless Internet usage pattern. Author.
7. Daishin Security. (2005). Daishin equity report (SK Telecom). Author.
8. ETRI. (2004). Korea's mobile services gross revenue. Author.
9. Geng, X., & Whinston, A. B. (2001). Profiting from value-added wireless services. Computer, 34(8), 87-89.
10. Huh, W. (2006, May 10). The gap of data ARPU among mobile carriers. Retrieved from http://www.fnnews.com/view?ra=Sent0901m_01A&corp=fnnews&arcid=0920722524&cDateYear=2006&cDateMonth=05&cDateDay=10
11. International Telecommunications Union (ITU). (2006). World telecommunications indicators. Author.
12. KBS. (2006). Baseball boom in sports and marketing. Retrieved May 11, 2006, from http://english.kbs.co.kr/life/trend/1388891_11857.html
13. Korea Electronics Technology Institute (KETI). (2004). Mobile contents market of 2004 in Korea. Seoul: Author.
14. Kim, H.-S., & Yoon, C.-H. (2004). Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market. Telecommunications Policy, 28(9-10), 751-765.
15. Kim, J. K. (2005). Mobile subscribers' willingness to churn under the mobile number portability (MNP). Paper presented at the the Eleventh Americas Conference on Information Systems, Omaha, NE.
16. Kim, M.-K., Park, M.-C., & Jeong, D.-H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications Policy, 28(2), 145-159.
17. Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press.
18. Korea Broadcasting Institute (KBI). (2006). Trends and strategy of digital multimedia broadcasting in Korea. KBI Focus, 6(6).
19. KTF. (2002, November 4). KTF launches the world's first mobile payment handset based on IC chip. Retrieved from http://www.ktf.com/front/IR/eng/
20. KTF. (2005a, April 27). 3 mobile carriers partner for release of mobile t-money service. Retrieved from http://www.ktf.com/front/IR/eng/
21. KTF. (2005b, July 25). KTF's music portal "Dosirak" finds strong foundation in the market. Retrieved from http://www.ktf.com/front/IR/eng/
22. KTF. (2005c, May 25). KTF expands service in Indonesia. Retrieved from http://www.ktf.com/front/IR/eng/
23. KTF. (2005d, May 24). KTF opens music portal service Dosirak.Retrieved from http://www.ktf.com/front/IR/eng/
24. KTF. (2005e, August 17). Mobile SMS now on PC messengers! Retrieved from http://www.ktf.com/front/IR/eng/
25. KTF. (2005f, June 14). Singing a song, making it my ringtone! Retrieved from http://www.ktf.com/front/IR/eng/
26. Lee, J., Lee, J., & Feick, L. (2001). The impact of switching costs on the customer satisfaction-loyalty link: Mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
27. Lee, K.-M. (2005, September 22). Mobile network operators, 2,354billion KWON revenue of CID and SMS. Retrieved from http://issuei.com/sub_read.html?uid=1608§ion=section1§ion2=
28. Maitland, C. F., Bauer, J. M., & Westerveld, R. (2002). The European market for mobile data: Evolving value chains and industry structures. Telecommunications Policy, 26(9/10), 485-504.
29. Middleton, C. A. (2002). Exploring consumer demand for networked services: The importance of content, connectivity, and killer apps in the diffusion of broadband and mobile services. Paper presented at the Twenty-Third International Conference on Information Systems (ICIS), Barcelona, Spain.
30. Moon, B. (2005, November 8). Mobile game addiction spreading. Retrieved from http://www.donga.com/fbin/output?sfrm=1&u=200511080069
31. Music Industry Association of Korea (MIAK). (2005). Statistics of digital music market in Korea. Author.
32. National Internet Development Agency of Korea (NIDA). (2005). Summary: Mobile Internet consumer research 2005. Author.
33. Nardi, B., Whittaker, S., and Bradner, E. (2000). Interaction and outeraction: Instant messaging in action. In Proceedings of Conference on Computer-supported Cooperative Work, (pp. 79-88). New York: ACM Press.
34. Pagani, M. (2004). Determinants of adoption of third generation mobile multimedia services. Journal of Interactive Marketing, 18(3), 46-59.
35. Rettie, R. (2003). Connectedness, awareness and social presence. Paper presented at the 6th Annual International Workshop on Presence.
36. Sabat, H. K. (2002). The evolving mobile wireless value chain and market structure. Telecommunications Policy, 26(9/10), 505-535.
37. Siau, K., Lim, E.-P., & Shen, Z. (2001). Mobile commerce: Promises, challenges, and research agenda. Journal of Database Management, 12(3), 4-13.
38. SKTelecom. (2003a, December 9). SK Telecom establishes the national standard for mobile banking services [Press release]. Seoul, Korea: Author.
39. SKTelecom. (2003b, October 27). SK Telecom launches "MONETA Membership Pack Service" for teenagers [Press release]. Seoul, Korea: Author.
40. SKTelecom. (2003c, December 22). SK Telecom launches "Liquid Screen Small Payment" service [Press release]. Seoul, Korea: Author.
41. SKTelecom. (2003d, August 12). SK Telecom starts "Moneta Online Payment Service" [Press release]. Seoul, Korea: Author.
42. SKTelecom. (2004a, July 27). SK Telecom exceeds ten millions US dollars in export sales of call ring (so called Coloring) service solution [Press release]. Seoul, Korea: Author.
43. SKTelecom. (2004b, August 18). SK Telecom forms strategic alliance with Samsung Card for mobile payment service [Press release]. Seoul, Korea: Author.
44. SKTelecom. (2004c, November 15). SK Telecom presents a new paradigm for promoting the digital music market [Press release]. Seoul, Korea: Author.
45. SKTelecom. (2004d, September 30). SK Telecom starts "M-Bank Service" in a joint effort with KB [Press release]. Seoul, Korea: Author.
46. SKTelecom. (2004e, March 16). SK Telecom starts M-Bank international roaming service [Press release]. Seoul, Korea: Author.
47. SKTelecom. (2004f, October 18). Stock trading chip service launched as part of a succession of mobile banking service advances [Press release]. Seoul, Korea: Author.
48. SKTelecom. (2005a, December 15). Melon subscribers hit four million mark [Press release]. Seoul, Korea: Author.
49. SKTelecom. (2005b, October 14). Satellite DMB customers reach over 200,000 [Press release]. Seoul, Korea: Author.
50. SKTelecom. (2005c, April 19). SK Telecom introduces mobile multi-use financial chip [Press release]. Seoul, Korea: Author.
51. SKTelecom. (2005d, October 31). SK Telecom releases the world's first PMP phone [Press release]. Seoul, Korea: Author.
52. SKTelecom. (2006, February 16). SK Telecom executes an agreement for jointly developing a music file CODEC technology with Germany's CT company [Press release]. Seoul, Korea: Author.
53. Song, M. (2005). KT's media business and content strategy. Retrieved May 3, 2006, from http://ct.kaist.ac.kr/file/seminar/20051025_Song.pdf
54. Steinbock, D. (2003). Globalization of wireless value system: From geographic to strategic advantages. Telecommunications Policy, 27(3/4), 207-235.
55. Tirole, J. (2002). The theory of industrial organization. Cambridge, MA: The MIT Press.
56. Wikipedia. (2006a). Mobile payment. Retrieved from http://en.wikipedia.org/wiki/Mobile_payment
57. Wikipedia. (2006b). Ringback. Retrieved from http://en.wikipedia.org/wiki/Ringback