On e–banking adoption: From banker perception to customer reality

Journal of Strategic Marketing

Volumn 15, Issue 2-3, 2007, Pages 237-252

  Durkin, Mark ^a   O'Donnell, Aodheen ^a   Mullholland, Gwyneth ^a   Crowe, Joseph ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Customer adoption; E banking; Internet; Marketing strategy; Retail banking

Indexed keywords

EID: 84898211290     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701318815     Document Type: Article

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