Using Co-Visitation networks for detecting large scale online display advertising exchange fraud

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn Part F128815, Issue , 2013, Pages 1240-1248

  Stitelman, Ori ^a   Perlich, Claudia ^a   Dalessandro, Brian ^b   Hook, Rod ^b   Raeder, Troy ^b   Provost, Foster ^b  

^a M6D Research   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Advertising exchanges; Fraud detection

Indexed keywords

CRIME; DATA MINING; FILTRATION; MARKETING; PREDICTIVE ANALYTICS;

BUILDING MODEL; DISPLAY ADVERTISINGS; FRAUD DETECTION; LARGE AMOUNTS; MAKING DECISION; OBSERVED DATA; PREDICTIVE MODELS; TECHNOLOGY COMPANIES;

WEB BROWSERS;

EID: 84898025314     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2487575.2488207     Document Type: Conference Paper

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