Understanding fraudulent activities in online ad exchanges

Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC

Volumn , Issue , 2011, Pages 279-294

  Stone Gross, Brett ^a   Stevens, Ryan ^a   Zarras, Apostolis ^b   Kemmerer, Richard ^a   Kruegel, Chris ^a   Vigna, Giovanni ^a  

^a University of California   (United States)

^b INSTITUTE OF COMPUTER SCIENCE   (Greece)

Author keywords

ad fraud; ad networks; online advertising

Indexed keywords

AD EXCHANGES; AD FRAUD; BROWSING BEHAVIOR; COMMAND-AND-CONTROL; COMPLEX RELATIONSHIPS; CYBERCRIMINALS; DATA SETS; DOLLAR MARKET; GEOGRAPHIC LOCATION; MARKET DEMAND; ONLINE ADVERTISEMENTS; ONLINE ADVERTISING; SECURITY ISSUES; WEB USERS;

BEHAVIORAL RESEARCH; CRIME; INTERNET; MARKETING; PROFITABILITY; WEBSITES;

COMPUTER CRIME;

EID: 82955165652     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2068816.2068843     Document Type: Conference Paper

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