Diffusion of recommendation through a trust network

ICWSM 2007 - International Conference on Weblogs and Social Media

Volumn , Issue , 2007, Pages

  Matsuo, Yutaka ^a   Yamamoto, Hikaru ^b  

^a NATIONAL INSTITUTE OF ADVANCED INDUSTRIAL SCIENCE AND TECHNOLOGY AIST   (Japan)

^b SEIKEI UNIVERSITY   (Japan)

Author keywords

Recommendation; Trust network; Viral marketing

Indexed keywords

BI-DIRECTIONAL INTERACTION; COMMUNITY SITE; INFORMATION DIFFUSION; ON-LINE COMMUNITIES; ONLINE KNOWLEDGE SHARING; RECOMMENDATION; TRUST NETWORKS; VIRAL MARKETING;

COMMERCE; ONLINE SYSTEMS; SOCIAL NETWORKING (ONLINE);

MARKETING;

EID: 84893358379     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (4)

1. J. Golbeck. Trust and nuanced profile similarity in online social networks. Journal of Artificial Intelligence Research, 2006.
2. J. Leskovec, L. Adamic, and B. Huberman. The dynamics of viral marketing. In Proc. ACM Conference on Electronic Commerce, 2006.
3. M. Richardson and P. Domingos. Mining knowledge-sharing sites for viral marketing. In Proc. SIGKDD'02, 2002.
4. H. Yamamoto. Understanding the online community member and their purchase behavior: A structural modeling approach. Advances in Consumer Studies, 11(1,2), 2005.