An understanding of the impact of gamification on purchase intentions

19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

Volumn 1, Issue , 2013, Pages 439-448

  Shang, Shari S C ^a   Lin, Kuan Yu ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Game design elements; Gamification; Purchase intention

Indexed keywords

CASE ANALYSIS; DESIGN ELEMENTS; DIVERSE APPLICATIONS; GAME DESIGN; GAME ELEMENTS; GAMIFICATION; PURCHASE INTENTION; TELECOMMUNICATION TECHNOLOGIES;

DESIGN; INDUSTRY; INFORMATION SYSTEMS; PURCHASING;

SALES;

EID: 84893333740     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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