"The People Make the Brand": Reducing Social Skills Gaps Through Person-Brand Fit and Human Resource Management Practices

Journal of Service Research

Volumn 17, Issue 1, 2014, Pages 54-67

  Hurrell, Scott A ^a   Scholarios, Dora ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

HRM; person brand fit; recruitment; selection; skills gaps; socialization

Indexed keywords

EID: 84891608252     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513484508     Document Type: Article

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