Branding and a child's brain: An fMRI study of neural responses to logos

Social Cognitive and Affective Neuroscience

Volumn 9, Issue 1, 2014, Pages 118-122

  Bruce, Amanda S ^a,b   Bruce, Jared M ^a   Black, William R ^a   Lepping, Rebecca J ^b,c   Henry, Janice M ^a   Cherry, Joseph Bradley C ^a   Martin, Laura E ^b   Papa, Vlad B ^b   Davis, Ann M ^b,d   Brooks, William M ^b,d   Savage, Cary R ^b,d  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b UNIVERSITY OF KANSAS MEDICAL CENTER   (United States)

^c UNIVERSITY OF KANSAS   (United States)

^d UNIVERSITY OF KANSAS SCHOOL OF MEDICINE   (United States)

Author keywords

Brands; Children; fMRI; Food logos; Neuromarketing; Prefrontal cortex

Indexed keywords

OXYGEN;

ADOLESCENT; ADVERTIZING; ARTICLE; BLOOD; BRAIN; BRAIN MAPPING; BRANDS; CHILD; CULTURAL ANTHROPOLOGY; DECISION MAKING; FEMALE; FOOD; FOOD LOGOS; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HUMAN; IMAGE PROCESSING; MALE; NEUROMARKETING; NUCLEAR MAGNETIC RESONANCE IMAGING; PHOTOSTIMULATION; PHYSIOLOGY; PREFRONTAL CORTEX; RECOGNITION; VASCULARIZATION;

BRANDS; CHILDREN; FMRI; FOOD LOGOS; NEUROMARKETING; PREFRONTAL CORTEX;

ADOLESCENT; ADVERTISING AS TOPIC; BRAIN; BRAIN MAPPING; CHOICE BEHAVIOR; CULTURE; FEMALE; FOOD; HUMANS; IMAGE PROCESSING, COMPUTER-ASSISTED; MAGNETIC RESONANCE IMAGING; MALE; OXYGEN; PHOTIC STIMULATION; RECOGNITION (PSYCHOLOGY);

EID: 84891331891     PISSN: 17495016     EISSN: 17495024     Source Type: Journal    
DOI: 10.1093/scan/nss109     Document Type: Article

References (35)

1. Bruce, A.S., Holsen, L.M., Chambers, R.J., et al. (2010). Obese children show hyperactivation to food pictures in brain networks linked to motivation and reward. International Journal of Obesity, 34, 1494-500.
2. Bruce, A.S., Martin, L.E., Savage, C.R. (2011). Neural correlates of pediatric obesity. Preventive Medicine, 52(Suppl. 1), S29-35.
3. Casey, B.J., Giedd, J.N., Thomas, K.M. (2000). Structural and functional brain development and its relation to cognitive development. Biological Psychology, 54(1-3), 241-57.
4. Coon, K.A., Tucker, K.L. (2002). Television and children's consumption patterns. A review of the literature. Minerva Pediatrica, 54, 423-36.
5. Davids, S., Lauffer, H., Thoms, K., et al. (2010). Increased dorsolateral prefrontal cortex activation in obese children during observation of food stimuli. International Journal of Obesity, 34, 94-104.
6. DelParigi, A., Chen, K., Salbe, A.D., Reiman, E.M., Tataranni, P.A. (2005). Sensory experience of food and obesity: a positron emission tomography study of the brain regions affected by tasting a liquid meal after a prolonged fast. NeuroImage, 24, 436-43.
7. Esch, F.R., Moll, R., Schmitt, B., Elger, C.E., Neuhaus, C., Weber, B. (2012). Brands on the brain: do consumers use declarative information or experienced emotions to evaluate brands? Journal of Consumer Psychology, 22, 75-85.
8. Federal Trade Commission. (2007). Children's Exposure to TV Advertising in 1977 and 2004.
9. Bureau of Economics Staff Report. Washington, DC: Federal Trade Commission.
10. Fransson, P., Marrelec, G. (2008). The precuneus/posterior cingulate cortex plays a pivotal role in the default mode network: evidence from a partial correlation network analysis. NeuroImage, 42, 1178-84.
11. Gautier, J.F., Chen, K., Salbe, A.D., et al. (2000). Differential brain responses to satiation in obese and lean men. Diabetes, 49(5), 838-46.
12. Goebel, R., Espozito, F., Formisano, E.R., Espozito, F., Formisano, E. (2006). Analysis of Functional Image Analysis Contest (FIAC) data with Brain Voyager QX: from singlesubject to cortically aligned group general linear model analysis and self-organizing group independent component analysis. Human Brain Mapping, 27, 392-401.
13. Harris, J.L., Bargh, J.A., Brownell, K.D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28, 404-13.
14. Holsen, L.M., Zarcone, J.R., Thompson, T.I., et al. (2005). Neural mechanisms underlying food motivation in children and adolescents. NeuroImage, 27, 669-76.
15. Institute of Medicine Committee on Food Marketing and the Diets of Children and Youth. (2006). Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press.
16. Killgore, W.D., Yurgelun-Todd, D.A. (2005). Developmental changes in the functional brain responses of adolescents to images of high and low-calorie foods. Developmental Neurobiology, 47, 377-97.
17. Klepp, K.I., Wind, M., de Bourdeaudhuij, I., et al. (2007). Television viewing and exposure to food-related commercials among European school children, associations with fruit and vegetable intake: a cross sectional study. International Journal of Behavioral Nutrition and Physical Activity, 4(46).
18. Lang, P.J., Bradley, M.M., Cuthbert, B.N. (2008). International Affective Picture System (IAPS): Affective Ratings of Pictures and Instruction Manual. Technical Report A-8.
19. University of Florida, Gainesville, FL.
20. Lieberman, M.D., Cunningham, W.A. (2009). Type I and type II error concerns in fMRI research: re-balancing the scale. Social Cognitive and Affective Neuroscience, 4, 423-8.
21. Livingstone, S. (2005). Assessing the research base for the policy debate over the effects of food advertising to children. International Journal of Advertising, 24(3), 273-96.
22. Martin, L.E., Holsen, L.M., Chambers, R., et al. (2010). Neural mechanisms associated with food motivation in obese and healthy weight adults. Obesity, 18(2), 254-60.
23. McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., Montague, P.R. (2004). Neural correlates of behavior preference for culturally familiar drinks. Neuron, 44, 379-87.
24. Murawski, C., Harris, P.G., Bode, S., Domingues, J.F., Egan, G.F. (2012). Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions. Public Library of Science ONE, 7(3), 1-11.
25. Plassmann, H., Ramsoy, T.Z., Milosavljevic, M. (2012). Branding the brain: a critical review and outlook. Journal of Consumer Psychology, 22, 18-36.
26. Powell, L.M., Szczypka, G., Chaloupka, F.J., Braunschweig, C.L. (2007). Nutritional content of television food advertisements seen by children and adolescents in the United States. Pediatrics, 120(3), 576-83.
27. Robinson, T.N., Borzekowski, D.L., Matheson, D.M., Kraemer, H.C. (2007). Effects of fast food branding on young children's taste preferences. Archives of Pediatric and Adolescent Medicine, 161(8), 792-7.
28. Schaefer, M., Berens, H., Heinze, H., Rotte, M. (2006). Neural correlates of culturally familiar brands of car manufacturers. NeuroImage, 31, 861-5.
29. Schaefer, M., Rotte, M. (2007a). Thinking on luxury or pragmatic brand products: brain responses to different categories of culturally based brands. Brain Research, 1165, 98-104.
30. Schaefer, M., Rotte, M. (2007b). Favorite brands as cultural objects modulate reward circuit. NeuroReport, 18(2), 141-5.
31. Schaefer, M., Knuth, M., Rumpel, F. (2011). Striatal response to favorite brands as a function of neuroticism and extraversion. Brain Research, 1425, 83-9.
32. Simmons, W.K., Martin, A., Barsalou, L.W. (2005). Pictures of appetizing foods activate gustatory cortices for taste and reward. Cerebral Cortex, 15, 1602-8.
33. Small, D.M., Zatorre, R.J., Dagher, A., Evans, A.C., Jones-Gotman, M. (2001). Changes in brain activity related to eating chocolate: from pleasure to aversion. Brain, 124, 1720-33.
34. Somerville, L.H., Casey, B.J. (2010). Developmental neurobiology of cognitive control and motivational systems. Current Opinion in Neurobiology, 20, 236-41.
35. Talairach, J., Tournoux, P. (1988). Co-Planar Stereotaxic Atlas of the Human Brain. New York: Thieme Medical Publishers Inc.