Investments in the imaginary consumer: Conjectures regarding power, knowledge and advertising

Buy This Book: Studies in Advertising and Consumption

Volumn , Issue , 2013, Pages 87-102

  Lury, Celia ^a   Warde, Alan ^a  

^a LANCASTER UNIVERSITY   (United Kingdom)

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EID: 85073865505     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315004853-15     Document Type: Chapter

References (13)

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13. Wernick, A. (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression, London: Sage.