Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

Journal of Business Research

Volumn 67, Issue 3, 2014, Pages 378-385

  Kim, Jungkeun ^a   Kim, Jae Eun ^a   Marshall, Roger ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Attribute framing; Framing effect; Goal framing; Multi alternative; Multi attribute

Indexed keywords

EID: 84890560553     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.12.024     Document Type: Article

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