Destination marketing and management: Scope, definition and structures

Destination Marketing and Management: Theories and Applications

Volumn , Issue , 2011, Pages 1-20

  Wang, Youcheng ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84890186354     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (24)

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2. Dore, L. and Crouch, G.I. (2003) Promoting destinations: an exploratory study of publicity programs used by national tourism organizations. Journal of Vacation Marketing 9, 137-151.
3. Dredge, D. (1999) Destination place planning and design. Annals of Tourism Research 26, 772-791.
4. Dredge, D. and Jenkins, J. (2007) Tourism Planning and Policy. John Wiley, Brisbane, Queensland.
5. Fesenmaier, D.R., Pena, C. and O'Leary, J.T. (1992) Assessing information needs of visitor bureaus. Annals of Tourism Research 19, 571-574.
6. Fyall, A. and Garrod, B. (2004) Tourism Marketing: A Collaborative Approach. Channel View Publications, Clevedon, UK.
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8. Gartrell, R.B. (1988) Destination Marketing for Convention and Visitor Bureaus. Kendall Hunt Publishing, Dubuque, Iowa.
9. Gartrell, R.B. (1993) Convention and visitor bureaus: current issues in management and marketing. Journal of Travel and Tourism Marketing 1(2), 71-78.
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11. Heath, E. and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach. John Wiley, New York.
12. Kelly, I. and Nankervis, A. (2001) Visitor Destinations: An International Perspective. John Wiley and Sons Australia, Brisbane, Queensland.
13. Laws, E. (1995) Tourism Destination Management: Issues, Analysis and Policies. Routledge, New York.
14. Leiper, N. (1995) Tourism Management. RNIT Press, Melbourne, Victoria.
15. Morgan, N. and Pritchard, A. (2004) Meeting the destination branding challenge. In: Morgan, N., Pritchard, A. and Pride, R. (eds) Destination Branding: Creating the Unique Destination Proposition. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 59-78.
16. Morrison, A.M., Bruen, S.M. and Anderson, D.J. (1998) Convention and visitor bureaus in the USA: a profile of bureaus, bureau executives, and budgets. Journal of Travel and Tourism Marketing 7, 1-19.
17. Palmer, A. and Bejou, D. (1995) Tourism destination marketing alliances. Annals of Tourism Research 22, 616-629.
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20. Ritchie, J.R.B. and Crouch, G.I. (2003) The Competitive Destination. CAB International, Wallingford, UK.
21. Rubies, E.B. (2001) Improving public-private sectors cooperation in tourism: a new paradigm for destinations. Tourism Review 56(3/4), 38-41.
22. UNWTO (2010) UNWTO Tourism Highlights, 2010 Edition. World Tourism Organization, Madrid. Available at: http://www.unwto.org/facts/eng/pdf/highlights/UNWTO_Highlights10_en_HR.pdf (accessed 8 March 2011).
23. Wang, Y.C. (2008) Collaborative destination marketing: roles and strategies of convention and visitors bureaus. Journal of Vacation Marketing 14, 191-209.
24. WTO (1979) Tourist Images. World Tourism Organization (now UNTWO), Madrid.