Social media: A new vehicle for city marketing in china

Cities

Volumn 37, Issue , 2014, Pages 27-32

  Zhou, Lijun ^a,b   Wang, Tao ^a  

^a WUHAN UNIVERSITY   (China)

^b KUNMING UNIVERSITY   (China)

Author keywords

China; City branding; City marketing; Microblog; Social media

Indexed keywords

MARKETING; MASS MEDIA; MEDIA ROLE; URBAN AREA;

CHENGDU; CHINA; GUANGDONG; GUANGZHOU; JIANGSU; NANJING [JIANGSU]; SICHUAN;

EID: 84889688312     PISSN: 02642751     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cities.2013.11.006     Document Type: Article

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