Key success and failure paths in fashion marketing strategies

Journal of Global Fashion Marketing

Volumn 1, Issue 1, 2010, Pages 1-8

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Aesthetics; Design; Fashion; Function; Key success paths; Marketing

Indexed keywords

EID: 84856183885     PISSN: 20932685     EISSN: 23254483     Source Type: Journal    
DOI: 10.1080/20932685.2010.10593052     Document Type: Article

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