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Volumn 56, Issue 3, 2013, Pages 123-146

Capital's new frontier: From unusable economies to bottom-of-the-pyramid markets in africa

Author keywords

Bottom of pyramid; Consumption; Enterprise; Entrepreneur; International development

Indexed keywords


EID: 84888211930     PISSN: 00020206     EISSN: None     Source Type: Journal    
DOI: 10.1017/asr.2013.82     Document Type: Review
Times cited : (57)

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