Marketing/entrepreneurship interface research priorities (2010/2012)

Journal of Research in Marketing and Entrepreneurship

Volumn 10, Issue 1, 2009, Pages 70-75

  Uslay, Can ^a   Teach, Richard D ^b  

^a CHAPMAN UNIVERSITY   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Entrepreneurialism; Marketing strategy; Research

Indexed keywords

EID: 84887295299     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/01443571010996244     Document Type: Review

References (10)

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5. Hills, G.E. and Hultman, C.M. (2008), “History and some theoretical foundations of entrepreneurial marketing”, UIC Research Symposium on Marketing and Entrepreneurship Proceedings, Stockholm.
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8. Hultman, C.M. (1999), “Nordic perspectives on marketing and research in the marketing/entrepreneurship interface”, Journal of Research in Marketing and Entrepreneurship, Vol. 1 No. 1, pp. 54-71.
9. Miles, M. and Darroch, J. (2008), “A commentary on current research at the marketing and entrepreneurship interface”, Journal of Small Business Management, Vol. 46, January, pp. 46-49.
10. University of Illinois at Chicago and Sponsors (2000), “University of Illinois at Chicago and Sponsors papers presented at the Research at the Marketing/Entrepreneurship Interface Symposia, 1987-1998”, Journal of Research in Marketing and Entrepreneurship, Vol. 2 No. 2, pp. 178-194.