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Volumn 46, Issue 1, 2008, Pages 46-49

A commentary on current research at the marketing and entrepreneurship interface

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EID: 37649013584     PISSN: 00472778     EISSN: 1540627X     Source Type: Journal    
DOI: 10.1111/j.1540-627X.2007.00230.x     Document Type: Article
Times cited : (14)

References (17)
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    • Entrepreneurial Marketing - A Historical Perspective on Development and Practice
    • Collingson, E. E. Shaw (2001 Entrepreneurial Marketing - A Historical Perspective on Development and Practice Management Decision 39 (9 761 766.
    • (2001) Management Decision , vol.39 , Issue.9 , pp. 761-766
    • Collingson, E.1    Shaw, E.2
  • 6
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    • Strategic Management of Small Firms in Hostile and Benign Environments
    • Covin, J. G. D. P. Slevin (1989 Strategic Management of Small Firms in Hostile and Benign Environments Strategic Management Journal 10, 75 87.
    • (1989) Strategic Management Journal , vol.10 , pp. 75-87
    • Covin, J.G.1    Slevin, D.P.2
  • 7
    • 0002195187 scopus 로고
    • Juggling Entrepreneurial Style and Organizational Structure
    • Covin, J. G. D. P. Slevin (1990 Juggling Entrepreneurial Style and Organizational Structure Sloan Management Review 31 (2 43 54.
    • (1990) Sloan Management Review , vol.31 , Issue.2 , pp. 43-54
    • Covin, J.G.1    Slevin, D.P.2
  • 8
    • 0004162085 scopus 로고
    • New York: Harper & Row.
    • Drucker, P. (1973). Management. New York : Harper & Row.
    • (1973) Management.
    • Drucker, P.1
  • 9
    • 12144257745 scopus 로고    scopus 로고
    • Developing and Validating a Multidimensional Nonprofit Brand Orientation Scale
    • Ewing, M. T. J. Napoli (2005 Developing and Validating a Multidimensional Nonprofit Brand Orientation Scale Journal of Business Research 58, 841 853.
    • (2005) Journal of Business Research , vol.58 , pp. 841-853
    • Ewing, M.T.1    Napoli, J.2
  • 10
    • 0001781426 scopus 로고
    • Research at the Marketing Interface to Advance Entrepreneurship Theory
    • Hills, G. E. R. W. LaForge (1992 Research at the Marketing Interface to Advance Entrepreneurship Theory Entrepreneurship Theory & Practice 16 (3 33 59.
    • (1992) Entrepreneurship Theory & Practice , vol.16 , Issue.3 , pp. 33-59
    • Hills, G.E.1    Laforge, R.W.2
  • 12
    • 21844439596 scopus 로고    scopus 로고
    • From Market Driven to Market Driving: An Alternative Paradigm for Marketing in High Technology Industries
    • Hills, S. B. S. Sarin (2003 From Market Driven to Market Driving: An Alternative Paradigm for Marketing in High Technology Industries Journal of Marketing Theory and Practice 11 (3 13 23.
    • (2003) Journal of Marketing Theory and Practice , vol.11 , Issue.3 , pp. 13-23
    • Hills, S.B.1    Sarin, S.2
  • 13
    • 0005760736 scopus 로고    scopus 로고
    • The Brand Report Card
    • Keller, K. L. (2000 The Brand Report Card Harvard Business Review 78 (1 147 156.
    • (2000) Harvard Business Review , vol.78 , Issue.1 , pp. 147-156
    • Keller, K.L.1
  • 16
    • 0002195187 scopus 로고
    • Juggling Entrepreneurial Style and Organizational Structure
    • Slevin, D. P. J. G. Covin (1990 Juggling Entrepreneurial Style and Organizational Structure Sloan Management Review 31 (2 43 54.
    • (1990) Sloan Management Review , vol.31 , Issue.2 , pp. 43-54
    • Slevin, D.P.1    Covin, J.G.2
  • 17
    • 12144259243 scopus 로고
    • Brand Orientation - A Strategy for Survival
    • Urde, M. (1994 Brand Orientation - A Strategy for Survival Journal of Consumer Marketing 11 (3 18 22.
    • (1994) Journal of Consumer Marketing , vol.11 , Issue.3 , pp. 18-22
    • Urde, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.