Korean pop takes off! Social media strategy of Korean entertainment industry

2013 10th International Conference on Service Systems and Service Management - Proceedings of ICSSSM 2013

Volumn , Issue , 2013, Pages 774-777

  Ahn, Joongho ^a   Oh, Sehwan ^a   Kim, Hyunjung ^a  

^a Seoul National University   (South Korea)

Author keywords

entertainment agencies; K pop; social media

Indexed keywords

ASIAN COUNTRIES; ENTERTAINMENT AGENCIES; ENTERTAINMENT INDUSTRY; INTEGRAL PART; K-POP; ON-LINE GAMES; SOCIAL MEDIA; STRATEGIC BUSINESS;

LABELS;

EID: 84885392278     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICSSSM.2013.6602528     Document Type: Conference Paper

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