A study on the KBS TV drama Winter Sonata and its impact on Korea's Hallyu tourism development

Journal of Travel and Tourism Marketing

Volumn 24, Issue 2-3, 2008, Pages 115-126

  Han, Hee Joo ^a   Lee, Jae Sub ^a  

^a Kyonggi University   (South Korea)

Author keywords

Hallyu tourism; Hallyu tourism marketing; KBS World Radio's Arabic Winter Sonata website; Korean dramas; Winter Sonata; Yonsama

Indexed keywords

EID: 67749113386     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802092593     Document Type: Article

References (24)

1. Choi, T. H. (2005) Winter Sonata
2. Chon, S. T. (2005) Need to diversify choonchon area tourist and culture products.
3. Gil, H. S. (2006) Special interview with world star rain. Herald Economy, 39
4. Hua, V. (2005) In a lather over South Korean soap operas/Exported TV dramas captivating huge audiences around Asia - and beyond.
5. Im, H. J. (2004) Movie-induced tourism. Travel Theory Research, 19, pp. 103-120.
6. Ko, J. M. (2004) The Emergence of Film-induced Tourism and Key Conditions for its Success, Korean Economic Trends. Samsung Economic Research Institute, pp. 13-20.
7. Korean Broadcasting System Winter Sonata Website (2002)
8. Korean Broadcasting System (2004)
9. Korean Broadcasting System (2004)
10. Korean Broadcasting System (2005)
11. Korea Tourism Organization (2002) Hallyu
12. Korea Tourism Organization Newsletter Chong-sa-cho-long (2004) Kuala Lumpur & Dubai Branch Offices Opened, 7
13. Korea Tourism Organization (2005)
14. Korea Tourism Organization Publication (2005) Hallyu phenomenon in Japan and potential strategic measures for the Korean tourism industry, pp. 30-33.
15. Korea Tourism Organization Newsletter Chong-sa-cho-long. (2006) An analysis of in-bound tourism markets in Korea, 8
16. Lee, H. K. (2005) An analytical study on the motive and satisfaction of Japanese Korean wave tourists and building of cultural tourism image. Doctoral dissertation
17. Lim, L. South Korean culture wave spreads across Asia. Pop Culture, NPR.
18. Ogawa, J. (2005) Japanese viewers' responses to Korean dramas, Asian broadcasting toward a new partnership. Korea Broadcasting Institute, pp. 27-44.
19. Policy Research (2004) Research on Koreans' TV viewing patterns in 2004. Korean Broadcasting Commission, 50
20. Riley, R., Baker, D. and Van Doren, C. S. (1998) Movie induced tourism. Annals of Tourism Research, 25:4, pp. 919-935.
21. Suh, Y. K. and Suh, Y. G. (2004) The effects of Korean fever in influencing the image of Korea as a prime destination and the tourist decision-making process. Journal of Korea Tourism Research, 28:3, pp. 47-64.
22. Tooke, N. and Baker, M. (1996) Seeing is believing: The effect of film on visitor numbers to screened locations. Tourism Management, 17:2, pp. 87-94.
23. Whang, J. G. (2005) 38% of Japanese population watched Winter Sonata. Media Worldwide, pp. 84-86.
24. Ya, E. S. (2005) A Research on continuous improvement of Hallyu tourism as a new cultural tourism. Journal of Korea Tourism Policy, 11:3, pp. 57-77.