Combining multiple influence strategies to increase consumer compliance

International Journal of Internet Marketing and Advertising

Volumn 8, Issue 1, 2013, Pages 32-53

  Kaptein, Maurits ^a   Duplinsky, Steven ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b RPX Corporation   (United States)

Author keywords

Adaptive systems; Influence strategies; Online commerce; Persuasive technology; Recommender systems

Indexed keywords

EID: 84885055060     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2013.056586     Document Type: Article

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