Multistage marketing

Advances in Business Marketing and Purchasing

Volumn 18, Issue , 2012, Pages 141-174

  Kleinaltenkamp, Michael ^a   Rudolph, Michael ^b   Classen, Matthias ^a  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

^b Henkel KGaA ^*  (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884610910     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S1069-0964(2012)0000018011     Document Type: Article

References (15)

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