The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation

Industrial Marketing Management

Volumn 42, Issue 5, 2013, Pages 755-764

  Wallnöfer, Maria ^a   Hacklin, Fredrik ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Business angel; Business model; Communicative interaction; Entrepreneurial marketing; Narrative

Indexed keywords

EID: 84884137296     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.012     Document Type: Article

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