The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages

Journal of Health Communication

Volumn 18, Issue 9, 2013, Pages 1148-1161

  Keer, Mario ^a   Van Den Putte, Bas ^a   De Wit, John ^b,c   Neijens, Peter ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c UTRECHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFFECT; ATTITUDE TO HEALTH; BINGE DRINKING; COGNITION; CONTROLLED STUDY; DECISION MAKING; FEMALE; HUMAN; MALE; MEDICAL INFORMATION; PERSUASIVE COMMUNICATION; PREVENTION AND CONTROL; PROCEDURES; PSYCHOLOGY; RANDOMIZED CONTROLLED TRIAL; YOUNG ADULT; ARTICLE; CONTROLLED CLINICAL TRIAL; METHODOLOGY; PSYCHOLOGICAL ASPECT;

ADULT; AFFECT; ATTITUDE TO HEALTH; BINGE DRINKING; COGNITION; FEMALE; HEALTH COMMUNICATION; HUMANS; JUDGMENT; MALE; PERSUASIVE COMMUNICATION; YOUNG ADULT;

EID: 84882909005     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2013.768730     Document Type: Article

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