Goal gradient in helping behavior

Journal of Experimental Social Psychology

Volumn 49, Issue 6, 2013, Pages 1078-1083

  Cryder, Cynthia E ^a   Loewenstein, George ^b   Seltman, Howard ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Decision making; Goal gradient hypothesis; Motivation; Prosocial behavior

Indexed keywords

EID: 84882753289     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2013.07.003     Document Type: Article

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