Innovation politics: How serial innovators gain organisational acceptance for breakthrough new products

International Journal of Technology Marketing

Volumn 4, Issue 2-3, 2009, Pages 165-184

  Price, Raymond L ^a   Griffin, Abbie ^b   Vojak, Bruce A ^a   Hoffmann, Nathan ^a   Burgon, Holli ^c  

^a University of Illinois at Urbana Champaign   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Breakthrough innovation; Innovation politics; New product development; NPD; Radical innovation

Indexed keywords

EID: 84869033716     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2009.026868     Document Type: Article

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