Brands in the making: A life history approach

Brands and Branding Geographies

Volumn , Issue , 2011, Pages 59-74

  Jackson, Peter ^a   Russell, Polly ^b   Ward, Neil ^c  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b BRITISH LIBRARY   (United Kingdom)

^c UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881838417     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (19)

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2. Burt, S.L., Mellahi, K., Jackson, T.P. and Sparks, L. (2002) 'Retail internationalization and retail failure: Issues from the case of Marks and Spencer', International Review of Retail, Distribution and Consumer Research, 12, 191-219.
3. Chamberlain, M. and Thompson, P. (eds) (1998) Narrative and Genre, London: Routledge.
4. de Chernatony, L. (2006) From Brand Vision to Brand Evaluation, 2nd edition, Oxford: Butterworth-Heinemann.
5. Dixon, J. (2002) The Changing Chicken: Chooks, Cooks and Culinary Culture, Sydney: University of New South Wales Press.
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10. Jackson, P., Russell, P. and Ward, N. (2007) 'The appropriation of "alternative" discourses by "mainstream" food retailers', in D. Maye, L. Holloway and M. Kneafsey (eds), Alternative Food Geographies: Representation and Practice, Amsterdam: Elsevier, 309-330.
11. Jackson, P., Ward, N. and Russell, R. (2010) 'Manufacturing meaning along the chicken supply chain: Consumer anxiety and the spaces of production', in M. Goodman, D. Goodman and M. Redclift (eds), Consuming Space: Placing Consumption in Perspective, Aldershot: Ashgate, 163-188.
12. Levy, S.J. (1959) 'Symbols for sale', Harvard Business Review, 37, 117-124.
13. Lury, C. (2004) Brands: The Logos of the Global Economy, London: Routledge.
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15. Mellahi, K., Jackson, P. and Sparks, L. (2002) 'An exploratory study into failure in successful organizations: The case of Marks & Spencer', British Journal of Management, 13, 15-29.
16. Muniz, A.M. and O'Guinn, T. (2001) 'Brand community', Journal of Consumer Research, 27, March, 412-432.
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